We help studios launch and scale great games — as your behind-the-scenes publishing partner, or an expert extension of your own team.
ABOUT PLAYFORMANT
Playformant provides white label publishing services for high quality PC and console games - from live service titles to premium releases.
Our white-label model centers on partnership—supporting teams with the production, marketing, and business expertise needed to publish AAA games and build our partner’s brand for a global audience.
Platform Relations & Management, Business Development, Strategic Marketing & Communications, Performance Marketing & Paid Media, Paid Influencer Management, Organizational Strategy, and Publishing Measurement & Analytics. We help studios grow smarter and launch stronger across every platform.
GLOBAL PUBLISHING SERVICES
From go-to-market strategy and paid media to platform partnerships and monetization design, we provide a full suite of publishing, business development, and marketing services.
PUBLISHING & MARKETING
Go-To-Market Strategy & Execution
Media Buying & Performance Marketing
Influencer Campaigns & Programs
Publishing Measurement & Analytics
PRODUCTION & DESIGN
Monetization & Engagement Design
Production & QA Support
Game Analytics
Live Ops & Roadmapping Planning
PARTNERSHIPS & BUSINESS DEVELOPMENT
Organizational Strategy
Platform Relations & Management
Business Development & Management
Platform Relations & Management, Business Development, Strategic Marketing & Communications, Performance Marketing & Paid Media, Paid Influencer Management, Organizational Strategy, and Publishing Measurement & Analytics. We help studios grow smarter and launch stronger across every platform.
GLOBAL PUBLISHING SERVICES
Playformant provides white label publishing services for high quality PC and console games - from live service titles to premium releases.
PUBLISHING & MARKETING SERVICES
Go-To-Market Strategy & Execution
Media Buying & Performance Marketing
Influencer Campaigns & Programs
Publishing Measurement & Analytics
PRODUCTION & DESIGN SERVICES
Monetization & Engagement Design
Production & QA Support
Game Analytics
Live Ops & Roadmapping Planning
PARTNERSHIPS & BUSINESS DEVELOPMENT SERVICES
Platform Relations & Management
Business Development & Management
Organizational Strategy
WHO WE ARE
We’re a group of seasoned game industry professionals with deep expertise in
game development and publishing.
With decades of combined experience building, launching and operating games at top studios and platforms,
we bring the insight and execution needed to help games thrive in an ever-evolving industry.
Norman Cheuk
CEO
25+ years of multi-national leadership in game development, publishing, and business development, Norman has a track record of growing businesses, building partnerships,
and developing global teams across game studios, publishing teams, and platform organizations.
-
Led Microsoft 2nd Party Publishing for 10+ years (Global leader in white-label publishing)
-
Managed Xbox Global Business Development
-
Oversaw Microsoft Gaming Asia Partnerships
-
Studio Head – Racing Studio
-
Studio Head – Microsoft Game Studios Japan/Asia
Cameron Payne
Publishing & Marketing
Strategic publishing leader with 20+ years of experience in successfully defining, developing, launching and operating
high-profile AAA PC/console games, and building the world-class global publishing organizations to launch and support those games.
-
Publishing and Marketing Executive with 20+ years of industry experience
-
Consultant and advisor to leading global developers and publishers since 2008
-
Deep expertise in AAA and Live Service publishing for PC/console
-
Led Fortnite Publishing across Asia and Latin America
-
Led 1st Party Marketing for tentpole Xbox franchises
Josh Atkins
Product Development
A veteran games executive with 30 years
of experience across development and
publishing. He has led global teams at
Microsoft and 2K, serving as SVP of Product
and Live Services at 2K and playing a key
role in product development and studio leadership.
-
Game Development and Publishing Leader with 30+ years of experience
-
Pioneer in the Evolution of Interactive Entertainment
-
Strategic Leader in Product and Live Services
-
Award-Winning Producer and Creative Director
-
Collaborative Team Leader and Mentor
OUR WORK
GAMES WE HAVE WORKED ON
PREVIOUS PARTNERS
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PAST GAMES
OUR PAST WORK
PREVIOUS PARTNERS
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WHO WE ARE
Norman Cheuk
CEO
-
Led Microsoft 2nd Party Publishing for 10+ years
(Global leader in white-label publishing)
-
Managed Xbox Global Business Development
-
Oversaw Microsoft Gaming Asia Partnerships
-
Studio Head – Racing Studio
-
Studio Head – Microsoft Game Studios Japan/Asia
Strategic publishing leader with 20+ years of experience in successfully defining, developing, launching and operating
high-profile AAA PC/console games, and building the world-class global publishing organizations to launch and support those games.
Cameron Payne
Publishing & Marketing
-
Publishing and Marketing Executive with 20+ years of industry experience
-
Consultant and advisor to leading global developers and publishers since 2008
-
Deep expertise in AAA and Live Service publishing for PC/console
-
Led Fortnite Publishing across Asia and Latin America
-
Led 1st Party Marketing for tentpole Xbox franchises
A veteran games executive with 30 years of experience across development and publishing. He has lead global teams at Microsoft and 2K, serving as SVP of Product & Live Services at 2K and playing a key role in product development & studio leadership.
Josh Atkins
Product Development
-
Game Development and Publishing Leader with 30+ years of experience
-
Pioneer in the Evolution of Interactive Entertainment
-
Strategic Leader in Product and Live Services
-
Award-Winning Producer and Creative Director
-
Collaborative Team Leader and Mentor